It writes, designs and checks your social content, then leaves it ready — in your brand, in your voice. You read it and press post. Even in the weeks you're flat out with cases.
So you never go quiet again.
You'll get The Compliant Social Content Checklist for UK Brokers (free) the moment you join. No spam — launch news and useful things only.
Marketing is the job that drops off a cliff the moment you get busy — and busy is the job. You post well for a fortnight, three cases land at once, and suddenly your page has been quiet for two months. Every broker knows the loop.
The agency route? Real quotes run £300–£900 a month for around a dozen static posts — sums that make no sense for a sole trader or small firm, buying stock-photo content that sounds like every other broker in Britain. And doing it yourself means wrestling with what to post, making it look right, and keeping your network happy. So it slips to "next week". Every week.
"I'd post for a fortnight — then it dropped off a cliff every time I got busy."
Rob, before he built the hubBroker content sorts three ways. The hub sorts every post for you, adds the standard warnings where they're needed, and is set up around your own network's approval process — whichever network you're in.
Every network draws these lines differently — the hub gets set up around yours when you join. Nothing is smuggled past your approval process; your network's rules always win.
Live research into what your audience is actually asking — first-time buyers on Reddit, local search, the questions in your inbox — becomes your content themes. No more blank screen.
Your tone, your patch, your kind of client. It learns how you talk and writes posts, carousels and reel scripts you'd actually say out loud.
Carousels and reels rendered in your logo and colours, finished and ready to post — not a Canva homework assignment.
Instagram, Facebook and Google Business Profile — content built for each, ready and waiting even in the weeks you're buried in cases. You read it, you press post. You never go dark again.
Standard risk warnings and your status disclosure added where they're needed. Anything your network's rules say needs sign-off is flagged — never smuggled.
Ideas, campaigns, calendar and your review engine in one hub — batch a month of content in one sitting. One obvious next step, always; never another dashboard screaming at you.
Around 4,500 UK firms hold mortgage permissions directly — most with five advisers or fewer. No sign-off queue, but no safety net either: you draft it, you check it, you sign it off, you keep the evidence. The hub gives you the workflow a network would:
Written and designed in your brand and voice — posts, carousels, reels. The work happens for you.
Every draft is checked against a checklist built on MCOB 3A and the FCA's social-media guidance (FG24/1) — and anything that needs your attention is flagged, not buried.
Routed to your firm's named sign-off person — that's the FCA's expectation, and it's probably you. You stay the approver; we make approving fast.
An audit trail for every promotion: the final content, every version, who confirmed it and when — exportable, kept beyond the FCA's 12-month minimum.
The FCA amended or pulled 19,766 promotions in 2024 — up from under 600 in 2021 — and its January 2025 letter to mortgage intermediaries makes financial promotions a supervisory priority. The firms that sleep well are the ones with the paper trail.
Read the plain-English guide: self-approving your promotions as a DA firm →
I'm Rob — a practising mortgage adviser in Cheshire, an appointed representative inside one of the UK's biggest networks. Same time pressure as you, same 9pm blank screen — and the same pattern: marketing went fine for a fortnight, then a busy spell hit and it dropped off a cliff.
I priced up the agencies: £300–£900 a month for a dozen static posts. For a sole trader, that's not a solution — that's a case fee gone every month. So I made the machine I couldn't buy: a hub that researches what my audience is asking, writes and designs it in my voice and brand, and flags anything that needs sign-off before it goes near my network. I've run my firm's marketing on it every day since.
Made for Brokers is that same hub, made for yours — once I've learned your business the way I know mine. Not marketing-agency theory, not a content creator's random output — a working system, from someone who sits where you sit.
Rob
P.S. — I'm setting the first fifteen firms up personally. That's why it's fifteen, not fifty.
The first cohort is deliberately small because the setup is genuinely bespoke, done by me: I learn your business before the hub writes a word — who you serve, how you talk, what you stand for, the pillars your content should stand on. This is not a quick AI thing. It's your content, understood first.
A marketing hub for UK mortgage and protection advisers. It researches what your audience is asking, then writes, designs and plans your content — posts, carousels and reel scripts for Instagram, Facebook and Google Business Profile, in your own brand and voice — with the standard warnings handled and anything that needs your firm's or network's sign-off flagged. Made by a practising adviser who runs his own firm's marketing on it daily.
UK mortgage and protection advisers — especially ARs in networks, solo advisers and small firms who want to show up consistently without the compliance fear or agency prices.
Every network runs its own process, so the hub is set up around yours when you join. Content sorts three ways: lifestyle with no finance angle (post freely), education (standard warnings and your status disclosure added, calls to action stripped), and promotion — flagged for your firm's or network's sign-off first. Their rules always take precedence; nothing bypasses them.
No — and it never will. Content that needs approval gets flagged, not published around your network. How much of your content that is depends entirely on your network's rules — the hub is set up to know where yours draws the line, so you always know before you post.
Founding members: £149/month, locked for 12 months, cancel monthly. Standard price at public launch: £199/month. The price on this page is the price — no discovery calls. For scale: agencies doing less charge £300–£900 a month, and one average case covers months of the hub — it pays for itself with a client a quarter.
The Founding 15 onboards in autumn 2026. Waitlist invites go out in order, first come first served.
No — and this is the whole point. Setup is bespoke: we learn your business together — your logo, colours, tone of voice, local area and the content pillars your firm should stand on — and everything the hub produces is built on that. Two brokers on Made for Brokers should never look or sound the same. This is your content, understood first — not a template farm, not a content creator's random output.
The hub is complete at £149/month — nothing you need is metered or held back. A website is a separate, proper build (your voice, your area, structured for Google and AI search — like this one): £850 as a founding member including your first year's care, then £25/month. For scale: agencies charge that for three months of static posts.
Especially for you. DA firms have no network sign-off queue — and no safety net. The hub gives you the workflow a network would: drafts in your brand, checks against a checklist built on MCOB 3A and FG24/1, routes each promotion to your firm's named sign-off person (you stay the approver), and keeps an exportable audit trail of every promotion — beyond the FCA's 12-month minimum.
Join the waitlist — the checklist today, first refusal on a founding place tomorrow.